Location Page

 

Presence Builder | Location Pages That Work for Consumers and Search Engines

Businesses understand they need to be found on business directories, search engines, navigation systems and more, but they don’t know how to get there. Using Vendasta’s Presence Builder, you can help businesses get a responsive location page that search engines can readily index and mobile users will find easy to use.

What is a Location Page

A location page is as simple as it sounds — any page that contains information about the business. For most small and medium businesses (SMBs) this will likely be an individual page, but for chains or multi-department stores, it may be part of a store-locator section from the main website. Matt Cutts, the head of Google’s Webspam team, is emphatic about the importance of not hiding your multi-location information within a complex site.

According to Google, the most frequently sought after information is:

  • 1. business address
  • 2. hours of operation
  • 3. phone number
  • 4. departments available

 

Google, as well as other search engines and sources, require certain criteria for optimal data sourcing these include:

  • 1. each location or brand’s information accessible on separate web pages
  • 2. allowing the Googlebot to discover and crawl the location pages
  • 3. location information presented in an easy-to-understand format
  • 4. use of schema.org structured data markup

 

Mobile and Responsive Location Pages

Mobile is growing at five times the speed of the internet. If your SMB clients don’t have a mobile-friendly presence, it’s time to catch up — both users and search engines demand it. When mobile visitors come to a website, they’re usually looking for a few key pieces of information: directions, store hours, phone numbers and product information. Location pages make that information easy to find and navigate.

Choose your own template to fit your brand.

Templates for different types of content alleviate the need for complicated formatting — just drop in images, videos or social media URLs and the coding is taken care of.

Include clear calls to action to maximize conversions

Large buttons, integrated coupons and the ability to incorporate images make the most of a business’ location page.

Take advantage of Responsive Design

Responsive design allows websites to scale to the size of whatever screen they’re being viewed on.

Business owners no longer have to worry about customers having a bad browsing experience, and since the same page adapts to all devices, they will only have to update content in one place in order to keep it current everywhere.

Salable Benefits

Many businesses still don’t have a website, let alone a unified, mobile-optimized presence. Get them on the web with a customizable location page that features simple navigation and well indexed data for better local search results.

  • Easy-to-find contact information
  • Page structure that is crawlable by Google and other search engines
  • Large, finger-friendly buttons that directly dial the business
  • Address field that launches the phone’s navigation system when tapped