What is Reputation Intelligence?

Your reputation is both what you say about yourself and what others say about you. Managing your reputation is nothing new; businesses have been doing it forever. What’s new is how the internet and social media have changed the way businesses are being defined and how fast reputations spread.

The Changing Definition Of Businesses

New media sources have changed how brands are perceived. In the past, a business defined itself with what it said in its advertising, but now the customer defines the business by providing real-time feedback through channels like blogs, social media, forums, review sites, and more.

To use a phrase coined by Marshall McLuhan, “the medium is the message”. Consequently, forms of media (TV, radio, Twitter, Facebook, etc. …) embed themselves in the message, creating a relationship by which the medium influences how the message is perceived. So what are the differences between traditional and new media?

Traditional Media

•Traditional media is institutionally controlled. The message is regulated by the Newspaper, radio or TV station.
•Traditional media is one way. The consumer receives the message but cannot reply.
•Traditional Media can tell any story that the creator wants to tell
•Traditional media can be bought.

Social Media

•Social media is a two way conversation
•Social media gives consumers an equal voice
•Social media messages are no longer purchasable
•Social media is no longer exclusively controlled by large corporations

The opportunities that come along with this shift are plenty. For the first time in history, consumers have an equal opportunity to participate in real time conversations with brands; likewise, brands can communicate on a personal level and understand the specific effects that their messages have.

What does new media mean to advertisers?

New media means that the days of creating and feeding generic content to the masses is over. Today, people trust traditional advertising much less than avenues available through local and social channels.

People Trust People

The most trustworthy form of advertising is word of mouth, which includes recommendations from people that consumers know, as well as consumer opinions posted online.

These insights resonate with many small businesses, making a lot of them reconsider what they are doing to leverage online opinions and social conversations. Brands need to become more authentic and engaged with their customer-base, and software can help them to manage that process more easily.

How Does Reputation Management Software Work?

Reputation Management and presence monitoring tools help businesses stay on top of all the information that relates directly to their online reputation. In the past these tools were only available to corporations with large marketing budgets, but in the last four or five years they have become affordable and simple enough for the average small and medium size business owner.

Reputation Management software works to achieve a variety of goals. MyRepMgr’s Reputation Monitoring tool helps businesses:

  • Correct their online listings
  • Respond to online reviews
  • Benchmark themselves to their competitors
  • Monitor employees’ internet activity
  • Engage with customers through social media
  • Stay on top of new conversations with reports and alerts